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Are you buying gold this Dhanteras, when its already at its all time high?

By Isha kanwar•6 min read•

What if you bought gold this Dhanteras and five years later, it was still worth almost exactly what you paid for it? Would you feel like you made a bad investment?

That question is worth asking right now because gold has had an extraordinary run. It crossed $4,000 an ounce this year, briefly moved above $5,500, and has become one of the strongest-performing major assets of the past few years.

But the recent pullback is also a reminder that gold does not move in one direction forever. Spot gold was around $4,041 on October 22, after higher oil prices pushed inflation expectations higher and markets started pricing in a higher-for-longer interest-rate environment. With Dhanteras around the corner, the obvious question is whether you should still buy gold after such a strong run.

A more useful question might be this: What happens to your portfolio if gold does absolutely nothing for the next five years? That sounds like a bad outcome. It may not be. It depends on what you expected gold to do in the first place.

The last five years have made gold look easy

When an asset has been rising for years, owning it feels simple.

Gold has also had the perfect story for Indian investors. It became savings and now it has become one of the most talked-about investments again. There is a lot of truth in that history. The problem is that a good history does not tell you what happens after you buy.

The starting price matters. Gold's recent run means someone buying today is starting from a very different place from someone who bought five or ten years ago. That does not mean gold has to fall. It means the return from here can be very different from the return that brought it here.

Let's say gold stays flat

Suppose you have ₹10 lakh.

You put ₹2 lakh into gold and ₹8 lakh into equities.

Now imagine gold does absolutely nothing for five years. Your ₹2 lakh remains ₹2 lakh. The equity portion grows at 10% a year. Your ₹8 lakh becomes roughly ₹12.9 lakh. Your total portfolio becomes around ₹14.9 lakh. Gold did not make you richer.

Now change the scenario. The stock market falls sharply. Gold rises. The same ₹2 lakh that looked boring in the first scenario suddenly becomes useful. That is the real case for holding gold.

It does not need to be the best-performing asset. It needs to behave differently when other parts of your portfolio are struggling.

₹10 lakh: 100% equities vs ₹8 lakh in equities and ₹2 lakh in gold, if gold stays flat for five years and if markets crash. Illustrative; Scenario B uses Nifty 50 TRI and rupee gold moves from Dec 2019 to Mar 2020; before costs and taxes; Qode analysis.

Gold has done nothing before

From August 2013 to May 2019, Indian gold took around six years to recover its previous high.

This is why looking only at a 20-year return can hide an important part of the story. You see the final number. You do not see the years of waiting in between. An investor who bought gold at the right point can look brilliant today. An investor who bought near a previous peak could have spent years wondering why everyone kept calling gold a safe investment. Both investors owned the same asset.

Their starting points were different.

Gold price in India vs its August 2013 high, 2012 to 2020 (month-end, ₹ per 10 g). Source: COMEX gold × USD/INR adjusted for import duty; NSE Indices; Qode analysis.

Today's gold market is also changing

There are strong reasons why gold could continue to perform well.

In Q2 2026, central banks bought 289 tonnes of gold, the strongest second quarter on record. The World Gold Council says central banks plan to continue buying over the next year, with reserve diversification and geopolitical uncertainty remaining important reasons. In Q2, India's jewellery demand fell in volume terms but spending on jewellery rose 34% year-on-year because prices were much higher. First-half bar and coin demand reached its highest level in 13 years. Gold has plenty of reasons to remain valuable. That is exactly why the next five years are so interesting.

India jewellery vs bar and coin demand, January to June 2025 and 2026 (tonnes). Source: World Gold Council, Gold Demand Trends: India Focus Q2 2026 (30 July 2026).

What if those reasons stop being powerful?

Gold does not pay interest.

If US government bonds offer attractive yields, an investor can earn income by holding them. Gold does not provide that income. The World Gold Council found that September's sharp gold decline was partly driven by higher US Treasury yields, a stronger dollar and changes in futures positioning. That does not mean higher rates automatically make gold fall. It means gold has competition. If inflation falls, interest rates stay high and geopolitical tensions cool down, some of the reasons people currently want gold could become less powerful.

Gold could still rise. It could also spend years moving sideways. That is why building a portfolio around the assumption that gold must keep rising is risky.

Five flat years can actually be useful

If you believe gold will deliver another huge return, you will be tempted to buy more of it.

If you believe gold could do nothing for five years, you have to think about how much you actually need. What percentage of your portfolio can sit still for five years without bothering you? If most of your money is already in equities, gold can give you another source of diversification. If your family already owns several lakhs of jewellery, you may already have a large gold allocation without realising it. If you are buying gold because you expect it to deliver 20% a year, your allocation is based on a forecast.

If you are buying gold because you want protection when other assets struggle, your allocation is based on a portfolio need.

There is a cost to waiting too

If gold gives you 0% for five years while equities compound at 10%, the money sitting in gold has missed the growth created by equities.

Jewellery can involve making charges, taxes and resale deductions. So if gold stays flat, the investor may actually lose money after costs even though the gold price itself has not fallen. For someone who wants gold primarily as an investment, the product matters. Physical jewellery is designed for wearing. Investment products are designed to give you exposure to the asset.

They should not be treated as interchangeable.

What ₹2 lakh becomes after five years if the gold price stays flat: equities vs a gold ETF vs jewellery. Illustrative: 12% making charges, 3% GST, 3% resale deduction, ETF cost 0.5% a year; before taxes; Qode analysis.

Gold does not need to win

A diversified portfolio does not need every asset to deliver the highest return.

That means gold having a flat five years is not necessarily a failure. If equities do well during those five years, your portfolio can still grow. If equities crash during those five years and gold protects part of your capital, gold may turn out to have been extremely useful. You only know whether an insurance policy was worth buying when you need it.

So what should you do this Dhanteras?

If you are buying gold because it has gone up, imagine gold doing nothing.

If that thought makes you uncomfortable, you may be buying it because you are chasing its recent performance. If you would still be happy owning it because it gives your portfolio something different, you probably have a better reason. Gold could rise another 50%. It could fall. It could remain around today's level for five years.

Nobody knows. The smarter question is whether your portfolio works across all three possibilities. That is the real reason to think about gold as an allocation rather than a prediction. You need your portfolio to keep working when the market changes. So before you buy gold this Dhanteras, ask yourself one simple question: If gold does absolutely nothing for the next five years, will I still be glad I bought it? If the answer is yes, you are probably buying gold for the right reason.

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